Business Experimentation

The Breakthrough Program

In conjunction with publishing a new book “Business Experimentation” a practical guide to experimentation in business, the authors Dr Jules Goddard and Rob James have developed “The Breakthrough Program” with Illustra. A step-by- step, highly interactive program based on the six- stage business experiment process,

This program has been designed to act as a catalyst for culture change within an organization. It provides frontline people with the skills and opportunities to innovate and opens the door to disruptive and counterintuitive ideas that can revolutionize an industry.

In this intensive action learning program leaders and managers learn how to utilize experimentation to drive innovation and agility in every area of their business. It creates a ‘safe’ environment in which business leaders can take risks, be bold and try out ideas WITH the support of their organization.