At a time when businesses need to innovate every day to earn their place in the market, constant systematic experimentation has become the recognized route to success. The Breakthrough Program is an intensive action learning program that enables teams of leaders and managers to learn how to utilise experimentation to drive innovation and agility in every area of the business.
Dr. Jules Goddard and Rob James have been helping some of the world’s leading organizations use experimentation to accelerate innovation and designing for the future. This year in conjunction with publishing “Business Experimentation”a practical guide to experimentation in business, they have developed “The Breakthrough Program” with Illustra. This virtual experimentation boot camp takes teams of leaders and managers on a learning journey through all the stages of the business experiment process. During the program, they design and implement real-life experiments that often result in significant innovations for the business.
“A celebration of a truly scientific approach to business, one which seeks to find out what you don't know, rather than endlessly optimizing on the little that you do.” Rory Sutherland Founder and Vice Chairman at Ogilvy UK
“Having worked with both authors I am continually struck by the impact that they and their methodology has on senior leaders. Their approach is both provocative and pragmatic and has led to some amazing experiment results.” Roger Minton. Head of Leadership development Anglo American
A catalyst for change
The breakthrough program has been designed to act as a catalyst for culture change within an organization. Providing frontline people with the skills and opportunities to innovate opens the door to a wide variety of potentially disruptive and counterintuitive ideas. Ideas that can have the potential to revolutionize an industry.
Strategic initiatives
The program can be tailored and enhanced to support specific businesses strategies with the addition of workshops and inputs from world-renowned subject matter experts from Illustra's virtual faculty.
Little big things
While experimentation can be used to drive innovation across many different areas of the business including problem solving, performance improvement and strategic growth it is often small scale experiments and innovations that have the most significant impact on the day to day effectiveness of the business.
Dr Jules Goddard
Jules is the leading proponent and practitioner of action learning programs at London Business School, UK. He was the first person to be appointed The Mercers' School Memorial Professor of Commerce chair and now serves on the Academic Council of the European Centre for Executive Development (CEDEP) at INSEAD. He spends his time between homes in New York, London and France.
Rob James
Rob James is a Program Director at the London Business School designing and delivering leadership programs for a wide range of international clients. Previously, Head of Consultancy at OPP, one of Europe’s leading organization development consultancies specializing in behavioral change. Originally from a military background he was appointed an MBE whilst serving with Commando Forces Royal Marines.
Alan Saunders - Program Facilitator
Alan Saunders has been involved with the founding and leading of three companies. He is CEO and co-founder of Illustra. Over the past 14 years Illustra has coached and hosted thousands of live virtual workshops involving leaders and managers from around the world – in the USA, Latin America, EMEA, Asia Pacific, China and Japan. Founded in 1997 and based at the University of Sussex.
